Privacy Policy

Last updated: June 20, 2026

1. Introduction

Marketync ("we", "our", "us") operates a multi-channel marketing automation platform that enables businesses to manage WhatsApp and email campaigns. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform.

2. Information We Collect

Account Information

  • Name, email address, and phone number
  • Business name and company details
  • Login credentials (encrypted)

WhatsApp Business Data

When you connect your WhatsApp Business Account via Meta's Embedded Signup, we access:

  • WhatsApp Business Account ID (WABA ID)
  • Phone Number ID and display phone number
  • Access tokens for sending messages on your behalf
  • Message delivery status (sent, delivered, read)
  • Template approval status

Contact Data

  • Contact names, email addresses, phone numbers, and company information that you upload or sync
  • Segment and tag assignments
  • Message interaction data (delivery, read receipts, button clicks)

Usage Data

  • Campaign performance metrics
  • Feature usage and navigation patterns
  • Browser type, IP address, device information

3. How We Use Your Information

  • To provide and maintain our platform services
  • To send WhatsApp messages and email campaigns on your behalf
  • To track message delivery and engagement metrics
  • To sync and manage your contact database
  • To create and submit WhatsApp message templates to Meta for approval
  • To improve our platform and develop new features
  • To communicate with you about your account and service updates
  • To comply with legal obligations

4. Data Sharing and Disclosure

We do not sell your personal data. We share information only in these cases:

  • Meta/WhatsApp: To send messages via WhatsApp Business API on your behalf
  • AWS: Our infrastructure provider (data stored in AWS ap-south-1 region)
  • Legal requirements: When required by law or to protect our rights

5. Data Storage and Security

  • Data is stored on AWS infrastructure in the Asia Pacific (Mumbai) region
  • All data is encrypted at rest using AWS-managed encryption
  • Access tokens are stored securely and never exposed in API responses
  • We use HTTPS for all data transmission
  • Access to production systems is restricted to authorized personnel

6. Data Retention

  • Account data is retained for the duration of your account
  • Campaign and message data is retained for 12 months after campaign completion
  • Upon account deletion, all associated data is removed within 30 days
  • Backup data is purged within 90 days of deletion

7. Your Rights

You have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Delete your account and associated data
  • Export your data in a machine-readable format
  • Revoke WhatsApp Business Account access at any time
  • Opt out of non-essential communications

8. WhatsApp Business API Usage

Our use of WhatsApp Business API data is governed by Meta's Platform Terms and WhatsApp Business Policy. Specifically:

  • We only access WhatsApp data that you explicitly authorize
  • We use WhatsApp access tokens solely to send messages and manage templates on your behalf
  • We do not share your WhatsApp access tokens with third parties
  • You can disconnect your WhatsApp Business Account at any time from the platform settings
  • We comply with Meta's data deletion requirements

9. Cookies

We use essential cookies to maintain your login session and application preferences. We do not use third-party tracking cookies.

10. Children's Privacy

Our platform is not intended for use by individuals under 18 years of age. We do not knowingly collect data from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date.

12. Contact Us

If you have questions about this Privacy Policy, contact us at: